Enterprise Holdings, Inc., through its global network of independent subsidiaries and affiliates, is a leading provider of mobility solutions and owns the Enterprise Mobility brands including Enterprise Rent-A-Car, National Car Rental, Alamo, Enterprise Truck Rental, Enterprise Flex-E-Rent, Enterprise Car Sales, Enterprise CarShare, Enterprise Car Club, Exotic Car Collection by Enterprise, and Subscribe with Enterprise (collectively, “Enterprise Mobility,” “we,” “our,” “us”). Enterprise Mobility values your privacy and is committed to protecting your personal data. In this Privacy Policy, we explain how we collect, use, disclose, transfer, or otherwise process personal data, as well as individual rights you may have when you use our sites and services.
For purposes of the global transfer frameworks and standard contractual clauses that we are parties to, we use “Enterprise Holdings, Inc.” as the contracting entity and the entity that commits to these privacy principles, on behalf of Enterprise Holdings, and its subsidiaries and affiliates. This Privacy Policy applies to Enterprise Holdings, Inc. and certain Enterprise Holdings, Inc.’s subsidiaries and affiliates, which can be viewed here. For more details on Enterprise Mobility’s legal disclaimer, click here.
For more information about our Privacy Program, please visit: Compliance and Ethics | Enterprise Mobility
Categories of Personal Data
Audio-Visual Information: including call recordings and Photo Image Information.
Customer Service-Related Information: including your opinions when participating in surveys or promotions.
Financial and Personal History Information**: including income, credit history, employment history, other personal data required to complete a credit application, this may include Social Security or other government identifiers.
Geolocation Information**: including approximate or precise location from our mobile apps, approximate location from our websites and precise location from our vehicles.
Health Information**: including information or inferences about relevant health conditions you have that assist us in providing you with adaptive driving devices or information related to claims involving injuries.
Inferences: drawn from the categories of information in this Privacy Policy to predict your preferences and types of services. In limited cases the selection of adaptive driver equipment may make it possible to infer disability.
Personal and Online Identifiers:
Professional or Employment-related Information: including the name of your employer and/or professional contact details when provided by you, others or by one of our third-party business partners, or your employment history when purchasing a vehicle.
Online Activity: including browsing or search history, information regarding your interactions with our websites, mobile applications, emails, or advertisements, including web logs and approximate geolocation.
Optional Information: such as emergency contact information, special requirements you may have, preferences (including marketing), personal data shared through the course of building and maintaining a business relationship, or otherwise voluntarily shared by you.
Sensitive Data**: We collect information that may be deemed “sensitive” personal data under various privacy laws. While some of these laws may provide an opt-out opportunity for this information, we use and disclose this information only for purposes permitted by law that do not require an opt-out. This type of sensitive data, such as Driver Qualifications, Identity Verification, Account, Financial, Claims or Health Information, will be noted by using this symbol (**) where we describe what data we collect about you. We use this information to provide the services and transactions requested and in accordance with this Privacy Policy. For certain uses of Geolocation Information in our Mobile Apps and websites where precise location data is collected and used, we provide you with the opportunity to opt-out or turn off these features.
Transaction information:
Vehicle Data**: described in the Our Vehicles section which may include precise Geolocation Information.
Affiliates: We collect categories of personal data listed above such as Contact Information and Claims Information from our affiliates to operate our business and as described in this Privacy Policy to provide our products and services. Our affiliates’ employees in IT, marketing, operations, and customer service divisions will use your information as described in this Privacy Policy, and unless where consent is required by applicable law, to send you information about products and services or respond to your inquiry.
Franchisees: The global nature of our business and operations require us to collect Contact Information, and where applicable Driver Qualifications and Identity Verification Information, Rental Transaction Information, Loyalty and Affiliation Information, and (if applicable) Health information. See the Franchisee & Fulfillment Provider page for a list. The list is subject to change from time to time, and you should periodically review it for changes. The Franchisee maintains its own privacy policy in respect of the rental data that you provide to the Franchisee. You are encouraged to check the privacy policy of the Franchisee that is applicable to your transaction. For more information, see the Key Facts information provided in your rental reservation and the rental terms and conditions.
Fulfillment Providers
Our Systems: information about the transaction or service provided.
Our Vehicles: information collected and shared through the use of our vehicles and as described further in Our Vehicles section.
Publicly Available Sources: such as social media or other content you have made available to the public and we use this information to the extent permitted by applicable law.
Third-Party Business Partners: who may provide us with the following additional information about you or your household:
Service Providers: provide us with the following information about you or your household:
For information about who we may share your Personal Data with, please refer to the How We Share Information section.
Subsidiaries: We collect ALL categories of personal data listed above from our independent regional operating companies ("Subsidiaries") operating the Enterprise Rent-A-Car, National Car Rental, Alamo Rent A Car, and Discount Car and Truck Rental brands as well as Truck Rental, Car Sales, CarShare or Car Club, and Subscribe with Enterprise, as well as other programs, features and services to provide our products and services and as otherwise described in this Privacy Policy. Please see the Subsidiaries page for a list. The list is subject to change from time to time, and you should periodically review it for changes. Our subsidiaries will use your information as described in this Privacy Policy, including, as applicable, to send you information about products and services or respond to your inquiry.
Websites and Digital Properties: information that is automatically collected by using one of our websites or mobile apps.
You: personal data that you provide to us to perform a transaction or service with one of our businesses.
When we process your Personal Data (including Sensitive Data), we will do so with proper legal justification. Below we include more information about our processing purposes, the types of Personal Data collected and processed, and our legal justification for doing so. Where we require information from you and you do not provide it, this may impact our ability to provide the services and transactions requested.
For UK/EU in certain instances, we may process your Personal Data (and Sensitive Data) based on your consent. Where you have provided us with your consent to collect and use your data, you may choose to subsequently withdraw your consent at any time, however, such withdrawal does not affect the lawfulness of processing before your withdrawal.
Information We Collect About You:
When renting a vehicle, including being added as an authorized additional driver, or joining one of our rental programs, we will collect the following:
Information Collected |
Source(s) |
Why We Collect Your Information, Our Legal Basis, and How We Use It |
Contact Information |
You, Insurance providers, Your employer, Referral sources, Third-party booking sites, Affiliations, Subsidiaries, Franchisees, Fulfillment Providers |
In the performance of a contract: To provide the services that you (or someone on your behalf, like your company, insurance provider or other entity) request, such as reserving and renting. Unless where consent may be required by applicable law, to communicate important transactional information related to your reservation or rental by email, text or call, and to respond to any inquiries you may have. When necessary for our legitimate interests: To receive, use, and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety, and property, or that of individuals and the public. We will do this to respond to law enforcement requests, collect unpaid bills, and to avoid liability for penalties you incur (e.g., traffic citations) and for claims processing purposes. When you have given consent where required by applicable law: To send, or to ask if you want to receive, by email or text promotional or targeted marketing communications, opportunities, and services that may be of interest to you. These may include invitations to join our Loyalty Programs, upgrade announcements, offers and discounts, online communications regarding an incomplete online membership form or reservation, and offers related to other services and products we offer. See the Customer Service section for how we improve our services to you. |
Driver Qualifications and Identity Verification Information** |
You, Service Providers |
When necessary for our legitimate interests: For fraud prevention purposes, to verify identity and authenticate identity-related documentation, including any photos provided. For certain transactions, additional points of contact may be requested through personal references. For loss prevention, we maintain a record of individuals whose past interactions with us indicate they may present a non-payment, safety, or fraud risk. To receive, use, and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety, and property, or that of individuals and the public. We will do this to respond to law enforcement requests, collect unpaid bills, to avoid liability for penalties you incur (e.g., traffic citations) and for claims processing purposes. When necessary for compliance with a legal obligation: To use and share information with government and regulatory authorities when required by law, traffic regulation, or, in response to a legal process, obligation, or request, including checking appropriate sanction lists, or for maintaining public security. |
Rental Transaction Information |
You, Subsidiaries, Franchisees, Our Systems |
For the performance of a contract: To provide the services that you (or someone on your behalf, like your company, insurance provider or other entity) request, such as reserving and renting a vehicle. When necessary for our legitimate interests: To communicate important information regarding your reservation or rental. These communications are transactional in nature and will be sent to you via email, text, or call. To receive, use, and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety, and property, or that of individuals and the public. We will do this to respond to law enforcement requests, to collect unpaid bills, to avoid liability for penalties you incur (e.g., traffic citations) and for claims processing purposes. To aggregate transaction data collected about you and use it for any lawful purpose. When necessary for compliance with a legal obligation: To use and share information with government and regulatory authorities when required by law, traffic regulation, or, in response to a legal process, obligation, or request, including checking appropriate sanction lists, or for maintaining public security. |
Claims Information** |
You, Insurance providers, Your employer, |
When necessary for our legitimate interests: To use and share your information with third parties to permit us to pursue available remedies or limit damage that we may sustain and to enforce the terms of any rental agreement or our websites' terms and conditions. To receive, use, and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety, and property, or that of individuals and the public. We will do this to respond to law enforcement requests, to collect unpaid bills, to avoid liability for penalties you incur (e.g., traffic citations) and for claims processing purposes. When necessary for compliance with a legal obligation: To use and share information with government and regulatory authorities when required by law, traffic regulation, or, in response to a legal process, obligation, or request, including checking appropriate sanction lists, or for maintaining public security. See our Accident Claims with Our Vehicles and Accident Management Services sections for more information. |
Health Information** |
You or others you have authorized, Insurance providers |
In performance of a contract: To validate and process claims that involve injuries. See our Accident Claims with Our Vehicles section for more information. When you have given consent where required by applicable law: To assist us in providing you with the most appropriate vehicles, such as those with adaptive driving devices. In some cases, this will require us to infer or implicitly collect information about your health or physical condition. |
Geolocation Information** |
Our Vehicles |
When necessary for our legitimate interests: To enable us to use vehicle data systems for purposes listed in the “Our Vehicles” section, such as assisting in recovering a vehicle we reasonably believe is stolen or abandoned, and to facilitate the vehicle return process (where remote return is available) and for billing purposes. When necessary for compliance with a legal obligation: To use and share information about your vehicle's location with emergency services in the event that you are involved in an accident. |
Vehicle Data |
Our Vehicles |
In performance of a contract: To facilitate the vehicle return process (where remote return is available) and for billing purposes. When necessary for our legitimate interests: To enable us to use vehicle data systems for purposes listed in the Our Vehicles section below, such as assisting in recovering a vehicle we reasonably believe is stolen or abandoned. When you have given consent where required by applicable law in certain jurisdictions: To use vehicle information to assist and manage the transactions that you have agreed to and to fulfill obligations under the Rental Agreement. To use and share information about your vehicle's location with emergency services in the event that you are involved in an accident. When necessary for compliance with a legal obligation: In emergency situations, to use vehicle information to contact emergency services using eCall technology in the event of an accident (UK & EU only). To protect vital interests: Unless where consent is required by applicable law, or there is a legal obligation, to use and share your information in response to law enforcement requests. See the Our Vehicles section for more information. |
Professional or employment-related information, |
Your employer |
In the performance of a contract: To provide the services that you (or someone on your behalf, your company, or other entity) request, such as reserving and renting vehicles. |
Customer Service-Related Information |
You, Service Providers |
When necessary for our legitimate interests: To assist us in providing better products and services. This is to evaluate the performance of our staff, to assess the quality of products and services received, and to help us improve our websites, and services. Unless where consent is required by applicable law, your feedback may be requested via email, text, or call. See the Customer Service section for more information. |
Loyalty and Affiliation Information |
You, Insurance providers, Your employer, Affiliations |
When necessary for our legitimate interests: To facilitate billing or specific rates or discounts and loyalty benefits. This may be related to your participation in one of our Loyalty programs or a program through another membership club or travel affiliation. |
Photo Image Information |
You, Service Providers |
When necessary for our legitimate interests: To receive, use, and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety, and property, or that of individuals and the public. To protect our legal rights and manage the security of our networks and property. For example, we will use CCTV to ensure the security of our premises. |
Inferences |
You, Third-Party Business Partners |
When necessary for our legitimate interests: Where permissible, and unless consent is required by applicable law, to develop a profile of your preferences and interactions with our services so that we can provide tailored offers, opportunities and services that may be of interest to you. To compile statistics and analysis about our customers' use of our websites, products, and services. These statistics are used to help us to provide better customer service, products, features and functionality for you and other customers in the future. |
Information We Collect About You
When joining one of our CarShare or Car Club programs, we will collect the following:
Information Collected |
Source(s) |
Why We Collect Your Information, Our Legal Basis, and How We Use It |
Contact Information |
You, Referral sources, Insurance providers, Your employer, Third-Party Booking Sites, Affiliations, Subsidiaries, Franchisees, Fulfillment providers |
In the performance of a contract: To provide the services that you (or someone on your behalf, like your company, insurance provider or other entity) request, such as reserving and renting. Where necessary for our legitimate interests: To communicate important information regarding your reservation or rental. These communications are transactional in nature and will be sent to you via email, text, or call. To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public. We will do this to respond to law enforcement requests, to collect unpaid bills, to avoid liability for penalties you incur (e.g., traffic citations) and for claims processing purposes. When you have given consent where required by applicable law: To send, or to ask if you want to receive, by email or text promotional or targeted marketing communications, opportunities, and services that may be of interest to you. These may include invitations to join our Loyalty Programs, upgrade announcements, offers and discounts, online communications regarding an incomplete online membership form or reservation, and offers related to other services and products we offer. See our Customer Service section for how we use your information to improve our services to you. |
Driver Qualifications and Identity Verification Information** |
You, Service Providers, |
When necessary for our legitimate interests: For fraud prevention purposes, to verify identity and authenticate identity-related documentation, including any photos provided. For certain transactions, additional points of contact may be requested through personal references. For loss prevention, we maintain a record of individuals whose past interactions with us indicate they may present a non-payment, safety, or fraud risk To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public. We will do this to respond to law enforcement requests, to collect unpaid bills, to avoid liability for penalties you incur (e.g., traffic citations) and for claims processing purposes. When necessary for compliance with a legal obligation: To use and share information with government and regulatory authorities when required by law, traffic regulation, or, in response to a legal process, obligation, or request, including checking appropriate sanction lists, or for maintaining public security. |
Rental Transaction Information |
You, Subsidiaries, Franchisees, Our Systems |
In performance of a contract: To provide the services that you (or someone on your behalf, like your company, insurance provider or other entity) request, such as reserving and renting vehicles. To provide customer service related to your interactions with us or to respond to your inquiry. When necessary for our legitimate interests: To communicate important information regarding your reservation or rental. These communications are transactional in nature and will be sent to you via email, text, or call. To receive, use, and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety, and property, or that of individuals and the public. We will do this to respond to law enforcement requests, to collect unpaid bills, to avoid liability for penalties you incur (e.g., traffic citations), and for claims processing purposes. To aggregate personal data collected about you and use it for any lawful purpose. When necessary for compliance with a legal obligation: To use and share information with government and regulatory authorities when required by law, traffic regulation. Or, in response to a legal process, obligation, or request, including checking appropriate sanction lists, or for maintaining public security. |
Claims Information** |
You, Insurance providers, Your employer |
When necessary for our legitimate interests: To use and share your information with third parties to permit us to pursue available remedies or limit damage that we may sustain and to enforce the terms of any rental agreement or our website’s terms and conditions. To receive, use, and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety, and property, or that of individuals and the public. When necessary for compliance with a legal obligation: To use and share information with government and regulatory authorities when required by law, traffic regulation. Or, in response to a legal process, obligation, or request, including checking appropriate sanction lists, or for maintaining public security. See our Accident Claims with Our Vehicle and Accident Management Services sections for more information. |
Health Information** |
You or others you have authorized, Insurance providers |
Performance of a contract: To validate and process claims that involve injuries. When you have given consent where required by applicable law: To assist us in providing you with the most appropriate vehicles, such as those with adaptive driving devices. In some cases, this will require us to infer or implicitly collect information about your health or physical condition. |
Geolocation information** |
Our Vehicles |
When necessary for our legitimate interests: To enable us to use vehicle data systems for purposes listed in the Our Vehicles section, such as assisting in recovering a vehicle we reasonably believe is stolen or abandoned, and to facilitate the vehicle return process (where remote return is available) and billing purposes. Unless where consent may be required by applicable law, to allow the use of precise Geolocation Information** to provide notifications, offers, confirm rental status information, or provide other information to enhance your experience, to locate the vehicle assigned to you for expedited pickup and return, or to allow access when in proximity to your assigned vehicle. Permissions to use your device’s precise geolocation information or Bluetooth connection can be turned off at any time by changing the settings in the mobile application or on your device. Some features or service options may not be available when these items are turned off. When necessary for compliance with a legal obligation: To use and share information about your vehicle's location with emergency services in the event that you are involved in an accident. |
Vehicle Data |
Our Vehicles |
In performance of a contract: To use Vehicle Information to assist and manage transactions that you have agreed to and to fulfill obligations under the rental agreement. When necessary for our legitimate interests: To enable us to use vehicle data systems for purposes listed in the Our Vehicles section below, such as assisting in recovering a vehicle we reasonably believe is stolen or abandoned, to facilitate the vehicle return process (where remote return is available), and for billing purposes. In emergency situations, to use vehicle information to contact emergency services using eCall technology in the event of an accident (UK & EU only). To protect vital interests: Unless where consent is required, or a legal obligation exists, to use and share your information in response to law enforcement requests. See the Our Vehicles section for more information. |
Professional or employment-related information |
Your employer |
In performance of a contract: To provide the services that you (or someone on your behalf, like your company, or other entity) request, such as reserving and renting vehicles. |
Customer Service-Related Information |
You, Service Providers |
When necessary for our legitimate interests: To assist us in providing better products and services. This is to evaluate the performance of our staff, to assess the quality of products and services received, and to help us improve our websites and services. Unless where consent may be required by applicable law, your feedback may be requested via email, text, or call. |
Account Information** |
You |
In performance of a contract: To enroll you in our CarShare/Car Club business, and to send information relating to your ongoing membership of these businesses. To facilitate log-in and management of your account. When necessary for our legitimate interests: To deliver our services to you. |
Loyalty and Affiliation Information |
You, Insurance providers, Your employer, Affiliations |
When you have given consent where required by applicable law: To facilitate billing or specific rates or discounts. |
Photo Image Information** |
You, Service Providers |
When necessary for our legitimate interests: To receive, use, and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety, and property, or that of individuals and the public. To protect our legal rights and manage the security of our networks and property. For example, we will use CCTV to ensure the security of our premises. |
Inferences |
You, Third-Party Business Partners |
When necessary for our legitimate interests: Where permissible and unless where consent is required by applicable law, to develop a profile of your preferences and your interactions with our services so that we can provide tailored offers, opportunities and services that may be of interest to you. To compile statistics and analysis about our customers' use of our websites, products and services. These statistics are used to help us to provide better customer service, products, features and functionality for you and other customers in the future. |
Information We Collect About You:
In the U.S., when you purchase a vehicle, trade-in a vehicle, or apply for financing through Enterprise Car Sales, we will collect the following:
Information Collected |
Source(s) |
Why We Collect Your Information and How We Use it |
Contact Information |
You, Subsidiaries, Referral sources, Marketing providers, Vehicle sales websites |
To provide the services that you (or someone on your behalf, insurance provider or other entity) request when purchasing a vehicle. To provide customer service related to your interactions with us or to respond to your inquiry. To communicate important information about your purchase and provide you with great service. These communications, which are transactional in nature, will be sent to you via email, text, or call, including sending one-time use security tokens via text. To receive, use, and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety, and property, or that of individuals and the public. We will do this to respond to law enforcement requests and collect unpaid bills. Unless where consent may be required by applicable law, to send, or to ask if you want to receive, by email or text promotional or targeted marketing communications, opportunities, and services that may be of interest to you. These may include inventory announcements, offers and discounts, online communications regarding an incomplete online purchase and offers related to other services and products we offer. See the Customer Service section for how we improve our services to you. |
Driver Qualifications and Identity Verification Information** |
You, Service Providers |
For fraud prevention purposes, to verify identity and authenticate identity-related documentation, including any photos provided, as well as additional points of contact for vehicle test drives or purchases. For loss prevention, we maintain a record of individuals whose past interactions with us indicate they may present a non-payment, safety, or fraud risk. To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public. We will do this to respond to law enforcement requests and collect unpaid bills. To use and share information with government and regulatory authorities when required by law, or in response to a legal process, obligation, or request, including checking appropriate sanction lists. |
Car Sales Transaction Information
|
You, Car Sales Fulfillment Providers |
To use vehicle information to assist with and manage transactions that you have agreed to and to fulfill obligations under the purchase agreement. To use and share your information with third parties to permit us to pursue available remedies or limit damage that we may sustain and to enforce the terms of any agreement or our website’s terms and conditions. To provide an appraisal value of a trade-in vehicle, Car Sales uses your Vehicle Identification Number (VIN) and/or license plate to run a vehicle history and value report on your vehicle. After your purchase of a vehicle from one of our Car Sales locations, and at your request to facilitate additional vehicle options (leather seats, tinted windows, satellite radio or other subscription services, etc.), we will share your Contact Information and (where applicable) Car Sales Transactional Information with the companies that provide those products or services. To aggregate Personal Data collected about you and use it for any lawful purpose. To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public. We will do this to respond to law enforcement requests and to collect unpaid bills. To use and share information with government and regulatory authorities when required by law or in response to a legal process, obligation, or request, including checking appropriate sanction lists. |
Financial and Personal History Information
|
You, Credit and financing partners |
To provide the services that you (or someone on your behalf) request when purchasing a vehicle. To facilitate the completion of credit applications when financing a vehicle purchase. |
Professional or Employment-related Information
|
You, Service Providers |
To provide the services that you (or someone on your behalf) request when purchasing a vehicle. To use and share information with government and regulatory authorities when required by law, or in response to a legal process, obligation, or request. For fraud prevention purposes, to verify identity and authenticate identity-related documentation. |
Photo Image Information** |
You, Service Providers |
To receive, use, and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety, and property, or that of individuals and the public. To protect our legal rights and manage the security of our networks and property. For example, we will use CCTV to ensure the security of our premises. |
Inferences |
You, Third-Party Business Partners |
Where permissible and unless where consent is required by applicable law, to develop a profile of your preferences and your interactions with our services so that we can provide tailored offers, opportunities and services that may be of interest to you. To compile statistics and analysis about our customers' use of our websites, products, and services. These statistics are used to help us to provide better customer service, products, features and functionality for you and other customers in the future. |
Information We Collect About You:
When joining one of our loyalty programs like Enterprise Plus, Emerald Club or Alamo Insiders, we will collect the following:
For U.S. based customers, also see our Notice of Financial Incentive.
Information Collected |
Source(s) |
Why We Collect Your Information, Our Legal Basis, and How We Use It |
Contact Information |
You |
In performance of a contract: To enroll you in our Loyalty Programs and send information relating to your ongoing membership of these programs. When necessary for our legitimate interests: To use and share your information with third parties to permit us to pursue available remedies or limit damage that we may sustain and to enforce the terms of any agreement, including loyalty agreement or our websites' terms and conditions. For loss prevention we maintain a record of individuals whose past interactions with us indicate they may present a non-payment, safety, or fraud risk. To receive, use, and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety, and property, or that of individuals and the public. When you have given consent where required by applicable by law: To send, or to ask if you want to receive, by email or text promotional or targeted marketing communications, opportunities and services that may be of interest to you. These may include invitations to join our Loyalty Programs, upgrade announcements, offers and discounts, online communications regarding an incomplete online membership form and offers related to other services and products we offer. See our Customer Service section for how we improve our services to you. |
Driver Qualifications and Identity Verification Information** |
You |
When necessary for our legitimate interests: For loss prevention, we maintain a record of individuals whose past interactions with us indicate they may present a non-payment, safety, or fraud risk. To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public. We will do this to respond to law enforcement requests. When necessary for compliance with a legal obligation: To use and share information with government and regulatory authorities when required by law, traffic regulation, or in response to a legal process, obligation, or request, including checking appropriate sanction lists. |
Account Information** |
You |
In performance of a contract: To facilitate log-in and management of your account. |
Loyalty and Affiliation Information |
You, Third-Party Business Partners |
In performance of a contract: To enroll you in our Loyalty Programs, send information relating to your ongoing membership of these programs, and provide benefits in connection with these programs (e.g. airline miles or other rewards). |
Inferences |
You, Third-Party Business Partners |
When necessary for our legitimate interests: Where permissible and unless where consent is required by applicable law, to develop a profile of your preferences and your interactions with our services so that we can provide tailored offers, opportunities and services that may be of interest to you. To compile statistics and analysis about our customers' use of our websites, products and services. These statistics are used to help us to provide better customer service, products, features and functionality to you and other customers in the future. |
Information We Collect About You:
When using our websites or mobile apps to search, reserve, rent or buy, we will collect the following:
Information Collected |
Source(s) |
Why We Collect Your Information, Our Legal Basis, and How We Use It |
Device Information |
Our Websites and Digital Properties |
In performance of a contract: To use mobile device or app connections which help issue certain commands to the vehicle to facilitate your CarShare/Car Club transactions. When necessary for our legitimate interests: To compile statistics and analysis about our customers' use of our websites, products and services. These statistics are used help us to provide better customer service, products, features and functionality to you and other customers in the future. To use and share your information with third parties to permit us to pursue available remedies or limit damage that we may sustain and to enforce the terms of any agreement or our websites' terms and conditions. Unless where consent may be required by applicable law, to develop a profile of your preferences and your interactions with our services so that we can provide tailored offers, opportunities and services that may be of interest to you. To enhance our advertising experience, including cross-device tracking to link your activity across our websites and mobile apps (including across non-affiliated websites and mobile apps) based on information about relationships among different browsers and devices. Unless where consent may be required by applicable law, to use your device’s camera to enable you to upload your photo ID and/or the vehicle’s condition. Permissions to use your device’s camera can be turned off at any time by changing the settings in the mobile application or on your device. Some features or service options may not be available when these items are turned off. |
Online Activity |
You, Our Websites and Digital Properties, Third-Party Business Partners
|
When necessary for our legitimate interests: To protect our legal rights and manage the security of our networks and property, including to protect our websites from spam and abuse. To receive, use, and share your information with third parties to prevent, detect, and report fraud and protect our business interests, rights, privacy, and property. To use and share your information with third parties to permit us to pursue available remedies or limit damage that we may sustain and to enforce the terms of any agreement or our websites' terms and conditions. Unless where consent may be required by applicable law, to develop a profile of your preferences and your interactions with our websites, mobile applications, emails, or advertisements through the use of cookies and other automated technology including web beacons, clear GIF, pixels, internet tags, web server logs, and other data collection tools so that we can provide tailored offers, opportunities and services that may be of interest to you. To enhance our advertising experience, including cross-device tracking to link your activity across our websites and mobile apps (including across non-affiliated websites and mobile apps) based on information about relationships among different browsers and devices. For more information see our Cookie Policy and the How We Share Information section. To assist us in providing better products and services: for example, to evaluate the performance of our staff, to assess the quality of products and services received and to help us improve our websites, facilities, and services. To compile statistics and analysis about our customers' use of our websites, products, and services. These statistics are used to help us to provide better customer service, products, features and functionality to you and other customers in the future. To protect vital interests: To receive, use and share your information with third parties to protect the safety or that of individuals and the public. |
Geolocation Information**
|
You, Our Websites and Digital Properties
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When necessary for our legitimate interests: Where permissible, collect certain information about your preferences and your interactions with our services using location information (such as postal code, city, metropolitan or geographic area) so that we can provide tailored offers, opportunities and services that may be of interest to you. To provide the services that you (or someone on your behalf, by corporation or other entity) request, such as reserving, renting, purchasing, leasing motor vehicles, fleet management services or providing accident management services, including to use location information (such as postal code, city, metropolitan or geographic area) from your device to provide services, such as finding a location. Unless where consent may be required by applicable law, to allow the use of precise Geolocation Information** to provide notifications, offers, confirm rental status information, or provide other information to enhance your experience, Permissions to use your device’s precise geolocation information or Bluetooth connection can be turned off at any time by changing the settings in the mobile application or on your device. Some features or service options may not be available when these items are turned off. |
Account Information** |
You |
When necessary for our legitimate interests: To facilitate log-in and management of your account. |
Loyalty and Affiliation Information |
You, Our Websites and Digital Properties |
In performance of a contract: To provide the services that you (or someone on your behalf, like your company, insurance provider or other entity) request, such as reserving, renting, purchasing, and leasing motor vehicles, fleet management services or providing accident management services. |
Inferences |
You, Third-Party Business Partners |
When necessary for our legitimate interests: Where permissible and unless where consent is required by applicable law, to develop a profile of your preferences and your interactions with our services so that we can provide tailored offers, opportunities and services that may be of interest to you. To compile statistics and analysis about our customers' use of our websites, products and services. These statistics are used to help us to provide better customer service, products, features and functionality for you and other customers in the future. |
Information about vehicle data technology and our uses:
Connected Car and Telematics Data
Our vehicles may be equipped with telematics devices such as pre-installed event data recorders, global positioning devices, OnStar® and other communications systems and technologies that may be connected to the Internet or cellular services. We (and at times the vehicle manufacturer and other authorized third parties) may collect information from these telematics devices and other technologies and use and share it as described below or as otherwise set out in this Privacy Policy. This information is generally associated with the vehicle only and maintained without being linked to an individual. This information will be linked to an individual only for the purposes and in the situations described below. Any information that is linked to you will be treated as personal data in accordance with this Privacy Policy. You are responsible for informing passengers and other drivers that vehicle data is collected and used as described in this section.
You may also choose to accept or purchase optional devices that enable you to collect certain vehicle data. Please refer to the device manufacturer’s terms and conditions and privacy policy.
The use of telematics devices and other pre-installed services and technologies are subject to our rental terms and conditions and, in some cases, the vehicle manufacturer’s and/or technology provider systems’ terms and conditions and privacy policy. For OnStar, information is available at www.onstar.com. For other vehicle manufacturers please visit here. Some or all of these features may be turned on at all times, even when other services or other media in the vehicle are turned off. If you are unsure whether your rental vehicle contains telematics devices, technologies or systems, please speak to a member of our team.
Depending on your type of rental, we collect and use vehicle data as follows:
Fuel information |
We use this information to facilitate recording and billing for fuel charges. |
Odometer information |
We use this information to facilitate billing for mileage charges (where applicable) and to help us manage our fleet. |
Vehicle diagnostic and performance information |
We use such information to help us identify vehicle maintenance needs and manage the fleet. |
Mobile device or app connections |
We use this information to help us issue certain commands to the vehicle to facilitate to facilitate your CarShare or Car Club transaction (See the Information We Collect About You section regarding Your Device Information). |
Precise Geolocation information** |
We collect and use vehicle location information to:
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Event data recorders |
In certain claims situations, we may use this information in connection with accident investigations and claims-related efforts. |
Legally compelled disclosures and emergency circumstances |
We may share vehicle information, including precise geolocation information, where legally compelled or in emergency circumstances. In addition, in the United Kingdom and European Union, our vehicles are required to be equipped with eCall technology, which is activated if your vehicle is involved in an accident. eCall will automatically call and provide information regarding the accident to emergency services. We will also use, disclose, and have access to this information. |
We retain vehicle information based on retention periods in accordance with our business needs and legal requirements. We may use and store this data after the expiration of our contract with you.
Infotainment Systems, and Vehicle Manufacturer Apps.
If you pair a mobile device with our vehicles’ navigation or infotainment systems and choose to use OnStar, Apple CarPlay, Android Auto, or other similar third-party software, application virtual assistance, features, settings, profiles, or services on the vehicle or if you choose to use any navigation features on the vehicle’s infotainment systems or other device, your personal data and other data may be transferred and stored on these systems. We cannot guarantee the privacy or confidentiality of such information. You should delete all such personal data and other data from these systems or devices before the vehicle is returned to avoid subsequent occupants of the vehicle accessing this information.
If you download a mobile app made available by a vehicle manufacturer or other third party and register or enroll the vehicle in that app, your use of the app may result in the sharing of telematics data and other information (including location information and personal data) with the vehicle manufacturer or other third party. Your use of these apps and/or technology is strictly governed by the manufacturer or third party’s terms and conditions and privacy policies. Before the vehicle is returned, you should either remove the app from your mobile device or delete the vehicle from the app.
Video Cameras and Advanced Driver Assistance Systems (ADAS)
Our vehicles may be equipped with videos cameras, ADAS or similar technologies, both inside and outside the vehicle, that collect video footage, driving behavior or sensor information. These technologies and their settings will vary depending on the vehicle manufacturer. Please refer to the vehicle manufacturer’s terms and conditions and privacy policy.
Information We Collect About You:
When you contact us for customer service, we will collect the following:
Information Collected |
Source(s) |
Why We Collect Your Information, Our Legal Basis, and How We Use It |
Contact Information |
You, Insurance providers, Your employer, Third-Party Booking Sites, Affiliations, Subsidiaries, Franchisees, Fulfillment Providers |
In performance of a contract: To provide the services that you (or someone on your behalf, like your company, insurance provider or other entity) request, such as reserving, renting, or purchasing a vehicle. To provide customer service related to your interactions with us or to respond to your inquiry. When necessary for our legitimate interests: To communicate important information regarding your reservation or rental. These communications are transactional in nature and will be sent to you via email, text, or call. When you have given consent where required by applicable law: Where applicable, to ask for your feedback by email, text or call, to assist us in providing better products and services. This is to evaluate the performance of our staff, to assess the quality of products and services received and to help us improve our websites, facilities and services. |
Audio-Visual Information |
Service Providers |
In performance of a contract: Unless where consent may be required by applicable law, your feedback may be requested via email, text, or call. When necessary for our legitimate interests: To assist us in providing better products and services, for example, to evaluate the performance of our staff, to assess the quality of products and services received, and to help us improve our websites, facilities, and services. |
Rental Transaction Information |
You, Subsidiaries, Franchisees, Our Systems |
In performance of a contract: To provide the services that you (or someone on your behalf, like your company, insurance provider or other entity) request, such as reserving, renting, purchasing, claims management or providing accident management services. To provide customer service related to your interactions with us or to respond to your inquiry. When necessary for our legitimate interests: To communicate important information regarding your reservation or rental. These communications are transactional in nature and will be sent to you via email, text, or call. To provide customer service related to your interactions with us or to respond to your inquiry. To aggregate personal data collected about you and use it for any lawful purpose. When necessary for compliance with a legal obligation: To use and share information with government and regulatory authorities when required by law, or in response to a legal process, obligation, or request, including checking appropriate sanction lists, or for maintaining public security. |
Inferences |
You, Third-Party Business Partners |
When necessary for our legitimate interests: Where permissible and unless where consent is required by applicable law, to develop a profile of your preferences and your interactions with our services so that we can provide tailored offers, opportunities and services that may be of interest to you. To compile statistics and analysis about our customers' use of our websites, products, and services. These statistics are used only to enable us to provide better customer service, products, features and functionality to you and other customers in the future. |
Information We Collect About You:
When accidents occur while renting or with one of our vehicles, we will collect the following:
Information Collected |
Source(s) |
Why We Collect Your Information, Our Legal Basis, and How We Use It |
Contact Information |
You, Insurance providers, Subsidiaries |
In performance of a contract: To satisfy our rights and obligations in our contract with you and request related to details of accident claims. Unless where consent may be required by applicable law, to communicate important information regarding your claim by email, text, or call, and to respond to any inquiries you may have. When necessary for our legitimate interests: For loss prevention, we maintain a record of individuals whose past interactions with us indicate they may present a non-payment, safety, or fraud risk. To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public. We will do this to respond to law enforcement requests, to collect unpaid bills, and to avoid liability for penalties you incur related to claims processing purposes. |
Claims Information** |
You, Insurance providers, Publicly Available Sources, Subsidiaries |
When necessary for our legitimate interests: To use and share your information with third parties to permit us to pursue available remedies or limit damage that we may sustain and to enforce the terms of any rental agreement or our websites' terms and conditions. For loss prevention, we maintain a record of individuals whose past interactions with us indicate they may present a non-payment, safety, or fraud risk. To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public. We will do this to respond to law enforcement requests, to collect unpaid bills, and to avoid liability for penalties you incur related to claims processing purposes. When necessary for compliance with a legal obligation: To use and share information with government and regulatory authorities when required by law, or in response to a legal process, obligation, or request. |
Health Information** |
You or others you have authorized, Insurance providers, |
In performance of a contract: To process accident claims. When necessary for our legitimate interests and/or to comply with a legal obligation: To receive, use and share your information with third parties to permit us to pursue available remedies or limit damages that we may sustain and to enforce the terms of any contract or agreement we have with you or our websites' terms and conditions. |
Vehicle Data |
You, Our Vehicles |
When necessary for our legitimate interests: In certain claims situations we may use event data recorders in connection with accident investigations and claims-related efforts. |
Information We Collect About You:
When you contact us for accident management assistance purposes (which we may administer on behalf of the entity that refers your details to us, such as an insurance company, accident management company, vehicle manufacturer, Your employer, dealership, fleet management provider or breakdown provider), we will collect the following:
Information Collected |
Source(s) |
Why We Collect Your Information, Our Legal Basis, and How We Use It |
Contact Information |
You, Referral sources, Insurance providers, Affiliates, Third-Party Business Partners |
In performance of a contract: To assist in providing accident management services as may be requested by you or on your behalf by one of the entities listed above. Unless where consent is required by applicable law, to communicate important information related to your claim by email, text or call, and to respond to any inquiries you may have. When necessary for our legitimate interests: To provide customer service related to your interactions with us or to respond to your inquiry. See our Customer Service section for how we improve our services to you. |
Claims Information** |
You, Insurance providers, Affiliates, Third-Party Business Partners |
In performance of a contract: To assist in providing accident management services as may be requested by you or on your behalf by one of the entities listed above. When necessary for our legitimate interest: To receive, use and share your information with third parties to determine fault in the accident, monitor for fraud, eligibility for services, assess mobility needs and to facilitate repairs, payments and/or litigation as necessary. We will do this to communicate information related to details of accidents, including that of any third parties for claims processing purposes, and to collect unpaid bills. (For additional details on our processing of your Personal Data uses when obtaining a rental vehicle please see the Renting A Vehicle section). When necessary for compliance with a legal obligation: To use and share information with government and regulatory authorities when required by law, or in response to a legal process, obligation, or request. |
Inferences |
You, Third-Party Business Partners |
When necessary for our legitimate interests: Where permissible and unless where consent is required by applicable law, to develop a profile of your preferences and your interactions with our services so that we can provide tailored offers, opportunities and services that may be of interest to you. To compile statistics and analysis about our customers' use of our websites, products, and services. These statistics are used to help us to provide better customer service, products, features and functionality for you and other customers in the future. |
Information We Collect About You:
When you visit one of our locations, we will collect the following:
Information Collected |
Source(s) |
Why We Collect Your Information, Our Legal Basis, and How We Use It |
Audio-Visual Information |
Service Providers |
When necessary for our legitimate interest: To assist us in providing better products and services. This is to evaluate the performance of our staff, to assess the quality of products and services received, and to help us improve our websites, facilities, and services. To receive, use, and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety, and property, or that of individuals and the public. To protect our legal rights and manage the security of our networks and property. For example, we will use CCTV to ensure the security of our premises. |
We retain personal data for as long as we need to fulfill our business purposes, as set out below. Once the retention period expires and if not otherwise required to retain information by law, we will delete or de-identify personal data:
Rental transactions |
We may keep the data associated with your rental agreement for up to seven years from the date of the rental or in accordance with our business needs, subject to other local legal requirements. We keep records of payments you have made for two years from the date of the transaction (depending on the location of the rental).
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Car Sales transactions |
We keep the data associated with the sale of a vehicle for up to ten years from the date of sale, subject to other local legal requirements. |
Claims |
We keep the data associated with claims involving our renters or other individuals for the life of the claim and up to ten years from the conclusion of our obligation, subject to other legal requirements.
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Customer service-related inquiries |
We keep general inquiries for three years, unless you make a complaint, in which case, we keep complaint data for seven years.
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Marketing, Device information and Online Activity |
We keep data linked to cookies and other online identifiers for up to three years. We keep other marketing information, such as email subscription and loyalty enrollment data, for up to seven years after your last interaction with us.
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Litigation, disputes & law enforcement |
If we are involved in litigation, dispute or a governmental or regulatory investigation, then we keep data throughout the period of litigation, dispute or investigation and for five years after that. If a settlement states that we must keep data for longer, then we keep data for the period required to administer the settlement. If we provide data to law enforcement agencies, then we keep a record of this for one year beyond the end of the investigation. |
As a global provider of transportation solutions, we share your information with third parties in order to provide a seamless experience and to comply with legal, regulatory and contractual requirements.
Category of Third Party |
Categories of Information that May Be Disclosed |
Reasons for Disclosure |
Subsidiaries |
All Categories as defined in Our Data Collection Categories Section |
We share your Personal Data with our Subsidiaries to provide the services you have requested and (with your consent where applicable) for marketing purposes. For a list of Subsidiaries click here. The list is subject to change from time to time, and you should periodically review it for changes. Our Subsidiaries will use your information, as described in this Privacy Policy, including, as applicable, to send you information about products and services or respond to your inquiry. |
Affiliates |
Contact Information, Driver and Identity Verification, Rental Transaction Information, and Professional or employment-related information. |
We share the information we collect from and about you with our Affiliates, Enterprise Fleet Management, Inc., and Enterprise Fleet Management Canada Inc., for the purpose of offering or evaluating fleet management services. |
Franchisees |
Contact Information, Driver and Identity Verification Information, Transaction Information, Customer Service-Related Information, Loyalty and Affiliations, and (if applicable) Health Information. |
The global nature of our business and operations requires us to share your personal data with our Franchisees. For a list of these Franchisees, click here. The list is subject to change from time to time, and you should periodically review it for changes. Each Franchisee is an independent business and is responsible for the management of the Personal Data it collects and receives. You are encouraged to check the privacy policy of the Franchisee that is applicable to your transaction. For more information, see the Key Facts information provided in your rental reservation and the rental terms and conditions. |
Fulfillment Providers |
Contact Information, Driver and Identity Verification, Rental and Car Sales Transaction Information
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In certain countries, we may use Fulfillment Providers to carry out the services you request. For example, if you make a reservation for a car and driver in countries that require a driver, we will send your Contact Information and Rental Transaction Information to the fulfillment provider in those countries. Where car and driver services are made available for you to reserve, these services are fulfilled by the company disclosed at the time of reservation. While made available through our branded websites, these companies are independent operators, and you are encouraged to review the privacy policy of the company applicable to your transaction. See the Franchisee & Fulfillment Provider page for a list. To provide an appraisal value of a trade-in vehicle, Car Sales may use Fulfillment Providers to obtain an appraisal value of a trade-in vehicle using your license plate and/or Vehicle Identification Number (VIN) to run a vehicle history and value report on your vehicle. After your purchase of a vehicle from one of our Car Sales locations, and at your request to facilitate additional vehicle options (leather seats, tinted windows, satellite radio or other subscription services) we will share your Contact Information and (where applicable) Car Sales Transactional Information with the companies that provide those products or services. The Fulfillment Provider maintains its own privacy policy with respect to the information that you give to the provider. You are encouraged to check the privacy policy of the provider that is applicable to your transaction. |
Service Providers and Third-Party Business Partners |
See the Additional Information on Who We Share Information With section below for more details. |
We share your information with our service providers and/or business partners who we work with to provide our products and services to you. |
Government Authorities |
Personal Data relevant to complying with a legal obligation |
Personal Data may also be shared with government authorities to comply with a legal obligation as outlined above in the “What Data We Collect and How We Use Your Data” section. |
Sale, Merger, or Change in Control |
All categories of Personal Data relevant to sale, merger, or change in control. |
Information may also be transferred to another company in the event of a transfer, change of ownership, reorganization, or assignment of all or part of our businesses or assets. If required by law, we will notify you of any such change in ownership or control of your personal data via email, prominent notice on our website(s), or as otherwise may be required or permitted by law. |
Social Media Platforms and Networks |
Device Information, Rental and Car Sales Transaction Information, Online Activity, Geolocation Information (coarse/non-precise location data), Inferences |
We use third-party digital platforms, such as Google and Meta, to serve you more relevant ads, including on non-affiliated sites. We may share information about you with these platforms as part of their advertising offerings. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information collected about your use of our websites and mobile apps and other sites or apps over time, including information about relationships among different browsers and devices. For more information, including how to opt out, please see our Cookie Policy and the Your Rights section below. Our websites may include social media features, such as Facebook button. These features may collect your IP address, pages you are visiting on our website, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it. If you use one of these social media sites and do not want them to collect data through our website and link it to your member data, you must log out of your user account before visiting our website and delete the relevant cookies. You can also block social plug-ins with browser add-ons. See the social media site for their plug-in instructions. We use your Personal Data for targeted advertising and in the last 12 months we have “sold” (as defined by some U.S. state privacy laws) the following types of Personal Data: email address and the other categories listed in this section. We do not provide advertisers Sensitive personal data as defined by these U.S. state privacy laws. |
Our Service Providers and Third-Party Business Partners
We will share your:
Contact Information, Driver Qualification and Identity Verification Information, Rental and Car Sales Transaction Information, Device Information, Claims Information, and Financial and Personal History Information |
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Health Information
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| Contact and Transactional Information |
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Contact Information, Rental Transaction Information, and Loyalty and Affiliation Information:
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Device Information and Online Activity
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As a global business and to provide you with services globally, the information you provide us, or that we collect, may be transferred or accessed by our Subsidiaries, Affiliates, Franchisees, Fulfillment Partners, Third-Party Business Partners, and Service Providers around the world. We maintain our global information systems primarily in the United States. If you provide to us or if we collect Personal Data about you outside the U.S., we will transfer and maintain your Personal Data in the U.S. However, in limited circumstances, Personal Data may be stored or accessed outside the U.S., including where we use certain Service Providers such as call center support, claims processors, and IT providers.
Where applicable, we have Standard Contractual Clauses or another approved mechanism for cross-border transfers.
EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF)
We participate in and have certified our compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF), (collectively referred to as the “Frameworks”). We are committed to treating all personal data received from European Union (EU) member countries, the U.K., and Switzerland in reliance on these Frameworks and their applicable principles.
To learn more about the Frameworks, and to view our certification, visit the U.S. Department of Commerce's website (https://www.dataprivacyframework.gov/s/) . With respect to information received or transferred pursuant to the Frameworks, we are subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, we may be required to disclose personal information in response to lawful requests by U.S. public authorities, including to meet national security or law enforcement requirements.
Enterprise Holdings is responsible for the processing of personal data it receives under the Frameworks and subsequently transfers to third parties acting as an agent on its behalf. Enterprise Holdings complies with the Frameworks’ applicable principles for all onward transfers of personal data from the EU, the U.K., and Switzerland, including the onward transfer liability provisions.
If personal data covered by this Privacy Policy is to be used for a new purpose that is materially different from that for which the personal data was originally collected or subsequently authorized, or is to be disclosed to a non-agent third party in a manner not specified in the Privacy Policy, we will provide you with an opportunity to choose whether to have your personal data so used or disclosed. Requests to opt-out of such uses or disclosures of personal data can be submitted to us by accessing our Global Privacy Portal on our Contact Us page.
As defined by the Frameworks Principles, certain personal data, such as information about medical or health conditions, racial or ethnic origin, political opinions, and religious beliefs, is considered “Sensitive Information.” We will not use Sensitive Information, for a purpose other than for which it was originally collected or subsequently authorized by you unless we receive your affirmative consent (opt-in).
In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, Enterprise Holdings, Inc. commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU, UK, and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF should first contact us via our Global Privacy Portal.
In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, Enterprise Holdings, Inc commits to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF to JAMS, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://www.jamsadr.com/DPF-Dispute-Resolution for more information or to file a complaint. The services of JAMS are provided at no cost to you.
Under certain conditions, as more fully described on the U.S. Department of Commerce’s website (https://www.dataprivacyframework.gov/s/), you may invoke binding arbitration when other dispute resolution procedures have been exhausted.
Transactions Requested in Other Countries
If you book a reservation to be fulfilled by a Franchisee or Fulfillment Provider in another country or one of our independent Subsidiaries or Affiliates (e.g., in the United States, Canada, Germany, Spain, France, Ireland and the United Kingdom), we will transfer your Personal Data to the relevant Franchisee, Fulfillment Provider or local Subsidiary or Affiliate in that country in order to facilitate your requested transaction.
Visit the Contact Us page for more information.
Our websites and online marketing are not directed to, and we do not knowingly collect Personal Data from children under the age of 18 or your country’s age of minority. If you believe that your child has provided us with their Personal Data and you need to let us know to delete it, please visit the Contact Us page.
Specific countries and U.S. states grant individuals certain rights with respect to Personal Data about them that we have collected. If you are subject to the privacy law(s) of one of these jurisdictions, you may be able to exercise some or all of the following rights regarding your personal data, subject to certain exceptions and limitations. For a list of jurisdictions with applicable rights click here
Right |
Description |
Right to confirm |
The right to confirm whether we are processing Personal Data about you. |
Right to know/access |
The right to know and access the Personal Data we have collected about you. This access right may extend to (i) the categories and specific pieces of Personal Data we collect, use, and disclose about you (ii) the categories of sources from which we collected Personal Data about you (iii) our purposes for collecting or sharing Personal Data about you (iv) the categories of Personal Data about you that we have disclosed for a business purpose (v) the categories or names of third parties with whom we have shared Personal Data. |
Right to portability |
The right to receive a portable and readily usable copy of the Personal Data we have collected about you, to the extent feasible. |
Right to correct |
The right to correct inaccurate Personal Data. When you have an account with us, you may review, change, or update your contact information and certain other personal data by logging into your account. |
Right to delete |
The right to delete the Personal Data we have collected about you. |
Right to opt out |
The right to opt out of (i) certain collection or uses of your Personal Data, including the use of cookies and similar technologies and the use of your Personal Data for marketing purposes (ii) the sale, sharing, or processing of Personal Data for targeted advertising (iii) profiling or automated decision-making with significant effects. |
Right to object/restrict |
The right to object to and restrict the processing of Personal Data in certain circumstances. |
Right to withdraw consent |
The right to withdraw consent to the processing of certain Personal Data, including Personal Data that may be deemed Sensitive. |
Right to appeal |
The right to appeal a business or data controller’s decision not to take action on a consumer data rights request. |
Right to nondiscrimination |
The right not to receive discriminatory treatment for the exercise of privacy rights. |
Right to lodge a complaint |
The right to, where applicable, lodge a complaint with your supervisory authority. |
Targeted Advertising, Do Not Sell/Share My Data
We share Personal Data for targeted advertising purposes and engage in “sales” of certain personal data as defined by U.S. state laws. There are 3 ways you can opt out of such “sales” or sharing. First, by clicking the “Privacy Choices” link in the footer of the websites and mobile apps you are using and by toggling off the Advertising button. This applies to our use of cookies or other similar technologies, and may need to be done for each browser or device that you use. Second, for our use of Contact Information in some social media advertising activities that we treat as processing for targeted advertising under applicable privacy laws you can submit a Do Not Sell/Share My Data request here. Third, see the Global Privacy Controls section.
Global Privacy Controls
We generally recognize commercially recognized opt-out preference signals (e.g., Global Privacy Controls (GPC)). To the extent that we are able to recognize these signals and the technologies are legally sufficient, we will process these signals as requests to opt-out of sale, sharing, or processing for the purposes of targeted advertising. Recognition of such signals may apply only to the specific device and/or browser that communicates the signal and may not cross over to all devices/browsers you use to access the services which we provide. You may select and install a mechanism or technology to send opt-out preference signals of your choice per the provider’s instructions.
Other Marketing Preferences
To manage your preferences or opt-out of direct marketing communications from us and our Subsidiaries, Affiliates, or Franchisees please refer to the instructions provided in the communication you receive. You may also contact us directly using the following link, Global Privacy Portal.
European Economic Area, United Kingdom, Switzerland, Brazil, or Japan
The data protection laws of the European Economic Area, United Kingdom, Switzerland, Brazil, and Japan may additionally provide the following rights to covered individuals:
Exercising Your Rights
You may exercise any applicable rights described above by accessing our Global Privacy Portal on our Contact Us page. If you wish to lodge a complaint with a supervisory authority:
Depending on your place of residence you may have the right to appeal the decision we have made in connection with your privacy rights request. Please submit all appeal requests by replying to the communication resolving your original request or emailing us at privacyrequests@em.com.
We may require additional information from you to verify your identity and residence before we can process your request. Certain U.S. residents, wishing to exercise rights under their state’s privacy law, you may be required to provide proof of residence.
Certain privacy laws allow an individual to designate an authorized agent to submit a request on their behalf. To learn more and designate an authorized agent, if applicable, click here.
If you live in British Columbia, Alberta, or Quebec, please refer to the following resources:
As necessary, we will update our Privacy Policy to reflect changes in our privacy practices. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on this site or as otherwise may be required or permitted by law, prior to the change becoming effective. We encourage you to periodically review this site for the latest information on our privacy practices.
For questions or inquiries related to privacy and data protection, please visit our Contact Us page and submit your request through our Global Privacy Portal.